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How to audit a website for seo

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Website Audit

1.Make unique titles for each page.

There are many different types of titles that one can find.


Titles can be used as a sentence to introduce an article, as subtitles for individual paragraphs, or as the first sentence of the body of an article.

Different types of titles work better in different contexts and should be chosen wisely.

If you have the same title on two different pages, that could create a confusion for your audience.


It also misleads google crawler to which page it should crawl for which title.


So same title can create a big mixup for your audience and SEO.

2. Titles length is between 50 – 65 characters

Titles are an important part of formatting a blog article.


We all know how difficult it can be to read long blocks of text on the screen.


While it’s important to include an appropriate title for your blog post, you don’t want to make people scroll through endless text just to find out what your article is about.


A good rule of thumb is to keep titles between 50-65 characters in length so that they can be displayed without scrolling on most devices.

3.Description tag is between 150-160 characters?

In this article, we’ll go over what a description tag is and what it does for your blog.

The first sentence should introduce the article. Description tags, also called meta tags, are a small piece of metadata that can be added to a web page’s HTML code. 

So the meta description should be written within 150-160 characters; if you exceed the number, then Google won’t show the rest of it, and it will look odd, so always try to make it within 150-160 characters.

4.Link structure (URL) format

In order to resolve the issue of duplicate content, firms have been able to create a type of link that is permanent, and different from traditional hyperlinks.


In this way, search engines can index content without the need for batch processing, and it also gets around the issue of using 301 redirects or other similar techniques.

Also, your link should contain your keyword or match your content theme or the user intent.

This is also a ranking factor to google. So please try to create the structure 

5. Put Keyword on H1 Headings for title

Search engines such as Google will give more weight to the text within the H1 tag on your webpage.

Use this strategy wisely and you can get a boost in traffic on your website.

 When you write an H1 tag title for your page, you have to put your keyword naturally to get a better SEO result.

6. Use of H2 and H3 for subheadings

After creating the H1 tag title, you have to focus on H2 tags.

It’s a second-level heading in the HTML document.

H2 tag is mostly used for any section title like your blog have 5 sections and you have to give a title for each section, that time you need to use this H2 title. 

7.use a unique logo for your website

A Logo is the face of your company. It represents you to the world and it’s an important part of any company’s branding strategy.

So how do you choose a logo? Well, if you already have a designer in mind that can create something for you, then that’s great!

But if not, then there are some things to consider when choosing your logo.

A logo can be as simple as a text, but it should be memorable and catchy enough to catch the attention of the user.

With the help of online tools like Logo Maker, you can make your own personalized logo in minutes and use it for your website or social media accounts.

The possibilities are limitless!

So before creating a website, you need to focus on your logo.

8. Is there a favicon

Website favicons are an important part of the user experience.

They are often the first thing you see when looking at a website and can set the tone for what you’re about to see.

It is also an indicator of whether the website is trustworthy.

If your favicon looks like something that was created in MS Paint, it’s likely that people won’t take your site seriously.

A favicon is a little icon at the left of your address in a browser.

They help people recognize and identify your website in their favorites or bookmarks and may even contribute to them returning.

It is important that you have a customized favicon for your site to keep it looking polished and professional.

9.write unique content for your website

In order to have a successful website, you need to develop content that is unique and engaging.

In this article, I will talk about some ways that you can create your own unique content by being yourself.

There are many factors that you can control, and one of those is making sure that your website provides relevant content for visitors.

This article will provide the reasons why relevant content is so important and how this will help your business succeed.


10.Content length on post pages

Many people have different opinions on how long content should be.

Some think that the more content on the post page, the better it is for your search engine ranking.

Others believe that shorter posts are beneficial to both readers and search engines because they are easier to follow.

There is some evidence that supports the idea that longer posts are preferable for SEO purposes, but there is also research suggesting that shorter posts are more effective.

but to me the average length of a blog post is about 1000-1500 words.

Some bloggers, such as Pat Flynn or Buzzfeed, post articles at lengths of 800-1,000 words with 10 images.

The long form content has better SEO and engagement rates because it provides more value to the reader and is easier to consume on mobile devices.

11.Internal linking

Internal linking is the act of linking one page on a website to another page, either on the same site or another site. Internal links are important for SEO optimization.

When you link to an internal page on your website, search engines can crawl through your website more easily because they don’t have to navigate external sites in order to find other pages on your website.

It also demonstrates the value of the pages within your site, aiding in higher rankings.

Additionally, internal links provide an opportunity for your users to explore your site and its contents.

12.Use of anchor text

In the world of SEO, anchor text is a crucial part in how websites rank for different keywords.

In order to achieve higher rankings, many SEO campaigns use specific anchor text in an attempt to attract the search engine spiders.

However, using specific anchor text can lead to negative consequences such as being penalized by search engines and getting unfavourable Google PageRank.

Anchor text refers to what appears after a hyperlink; there are 2 types: keyword and brand

12. Set alt tag for all images

What is the alt tag?

The alt tag is an attribute that explains what an image is or what it depicts to someone who can’t see or read text.

When images are uploaded to a website, they are usually given an “alt tag”, which is another word for the caption assigned to the picture.

The alt tag should be descriptive, accurate, and contain keywords that people might not find in other places on your site.

However, if you don’t provide an alt tag for your images, search engines won’t be able to associate pictures with keywords.

This will also help rank images in Google Image Search, which can be very helpful for local businesses when trying to rank higher in organic search results.

13. optimize Image file size

Image sizes are important for SEO because it can affect how search engines display your content on their SERPs.

Posts with images may rank better than posts without, but that does not mean that you should just throw an image into your post to get ahead of the competition.

This article will cover how to optimize your image file size so that they will be more compatible with SEO best practices.

Images can account for up to 60% of total data transferred when browsing a web page, so it is important to carefully size images to optimize web traffic.

The ideal size of an image should be below 100 kb is comfortable.

Many sites that rank highly in search results have optimized their images to ensure that they are not penalized by Google’s algorithms due to the sheer amount of data transferred.

check pages with duplicate or no content

How to check your pages for duplicate or no content- This is the first sentence.

There are many situations where you can end up with duplicate content, for example if you’re publishing new articles on the same topic as one you’ve already published.

And if you publish a page with no content, this will be found by Google. The best way to check for these types of problems is to do an internal audit, looking at which pages are triggering 404 errors and triggering duplicate content.

Thousands of pages are created with the same or nearly identical content, which can cause problems for search engine optimization.

Visitors are often confused by the sheer number of results, which can lead to lost traffic.

The Duplicate Content Checker tool by SEOprofiler has become a popular solution for this problem.

15.Checked for invalid use of 301 and 302 redirects

Many people may not be aware that there are two different types of redirects.

A 301 redirect is when a page is permanently moved to another web address and a 302 redirect is when the page is temporarily moved.

When it comes to optimizing for SEO, one of the most important aspects is to ensure that your website is redirecting all pages with 301 and 302 redirects.

If you are running a WordPress site, this will be done automatically, but if you are using any other CMS, make sure you are using the correct code to ensure there are no errors.

Review your old posts on your blog to see if they have been redirected correctly.

16.check broken links

Broken links are not just annoying for visitors to your site; they can also have a negative impact on your SEO by reducing the quality of your site.

It is important to go through links on your website and remove any that are no longer active or maybe dead links. 

A broken link on your website can be caused by outdated information, an unexpected error, transferring files incorrectly, or moving pages.

Luckily, a comprehensive set of tools exists to help. One such tool is Broken Link Checker by SEOmoz, which helps you find broken links on web pages and fix them before they become a potential problem.

17.Page speed: Average time to load home page

The average time it takes to load a website’s homepage is directly related to how well it ranks in search engine rankings.

It’s no secret that the higher the ranking, the more traffic a site can anticipate.

With this in mind, webmasters are consistently looking for areas where they can improve their page speed without sacrificing features 

Companies are always looking for ways to improve their page speed without sacrificing features.

If your site takes more than 5 seconds to load, you will lose 1 in four visitors. So our opinion is to make your web speed load time in 3 to 5 seconds.

18. User sitemap (HTML) in the main menu

A well-designed website is one of the key ingredients to a successful marketing campaign.

A great site provides information that can be found easily and quickly while also engaging visitors with valuable content.

. Many businesses overlook the importance of including user sitemaps (HTML) in their main menu for SEO.

This is a common mistake because these pages provide users with an easy way to navigate the website and find what they’re looking for faster and more effectively.

19. Make sure that your XML sitemap is in place

XML sitemaps are important for a website’s SEO because they help search engines crawl through the site.

A sitemap is a detailed list of all the pages on a site, including what kind of content they have and how often they get updated.

It also lets the crawlers know which pages to prioritize when indexing.

It breaks down each page of content on your website so that the crawler can better understand it and keep track of what is being updated on your site.

Make sure that your XML sitemap is in place and updated.

Your site’s XML Sitemap provides a roadmap for search engine crawlers to ensure they can easily find all of your site’s pages.

20. Is there an About, Contact, and Privacy policy page?

A website’s About, Contact, and Privacy Policy page has an important role to play in Search Engine Optimization (SEO) efforts.

It is one of the most common features found on every site, so it must be attractive and informative.

All major search engines take these factors into consideration when ranking your site.

The information you provide on your website should never contain false or misleading content.

21. Is there a breadcrumb on all pages?

Breadcrumbs are a navigation element used by website designers to inform visitor where they are currently on the website.

They also provide a search engine crawler with valuable information about how many pages the user has viewed and where which is important for SEO.

Breadcrumb navigation is an industry-standard and should be included on every page of your site, not just the homepage.

For the best SEO results, it is important to use breadcrumb tags on all website pages.

Breadcrumbs are a navigational tool that provides a hierarchical, sequential path through a site’s content.

They help visitors find their way around a site and serve as a signal to search engines that this site has content targeted to specific topics or categories.

22. Fix 404 pages

Many websites are plagued by 404 errors, which can be caused when an old article has been deleted or when a website moves to a new domain name.

 This can lead to reduced traffic and ultimately lower rankings in search results.

A 404 page is the HTML code that provides information about how someone got lost on your site, so they can get back to where they were.


1.Is the website registered on Google Webmaster tools?

Since the release of Google’s webmaster tools in 2002, it has become a leading tool for understanding how to optimize a website to rank on the first page of search results.

Google Webmaster tools are one of the most reliable ways to see how your site is performing on Google, and if you are doing any tweaks to your site, that might make it better for search engine optimization.

The Google webmaster tools allow you to see what crawls and spiders visit your website, as well as what queries they use when they do so.

This can be helpful in understanding where potential problems might lie with your website so you can address them as soon as possible.

2. checked robots.txt

A new study from the University of Wisconsin-Madison has revealed that checked robots.txt files can significantly boost SEO.

A full review of the most popular sites on the internet revealed that those with a checked robots.txt file for SEO had higher rankings, increased web traffic, and a better chance of appearing in search results.

Beyond this, there were also some cases where sites with a checked robots.txt file for SEO even ranked higher than those without one at all!

3. registered website with Google Analytics

The Google Analytics for SEO is a registered website portal that features an analytics tool, which will help improve the site’s visibility in the search engine results pages (SERPs) and search queries.

Available to any person with internet access, this service will provide an in-depth analysis of your site’s performance in terms of keywords, traffic sources, channels, and more.

This will allow you to see which pages of your site are getting the most visitors, what keywords they’re using, and more.

You’ll learn how people found your site and what they do when they get there. You can even track new visitors, mobile traffic, and segment data.

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